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Escalator sticker is a form of out-of-home advertising that involves placing ads on the handrails, sides or steps of escalators in shopping centers, airports, train stations, and other high-traffic areas. Here are some features, advantages, and benefits of escalator advertising:

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Features:
- High visibility: Escalator ads are hard to miss, as they are placed in areas      where people are paying attention and have time to view them.
- Large audience: Escalators are used by a large number of people every day, providing advertisers with a vast and diverse audience.
- Targeted marketing: By placing ads in specific locations, advertisers can target their message to a particular demographic, such as commuters, shoppers, or tourists.
- Creative flexibility: Escalator ads come in various sizes and shapes, allowing advertisers to get creative with their designs and messages.

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Advantages:
- Cost-effective: Compared to other forms of advertising, escalator advertising is relatively affordable and can offer a high return on investment.
- High dwell time: People tend to spend several seconds on an escalator, providing ample time for them to view and absorb the ad.
- Non-intrusive: Escalator ads are not interruptive or intrusive like other forms of advertising, such as pop-up ads or TV commercials.
- Brand awareness: By placing ads in high-traffic areas, advertisers can increase brand awareness and exposure.

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Benefits:
- Increased sales: Escalator ads have been shown to increase sales and drive traffic to stores and products.
- Enhanced brand recognition: By consistently exposing people to their brand message, companies can build brand recognition and loyalty.
- Improved customer engagement: Escalator ads can be interactive, such as QR codes or augmented reality features, providing an engaging and immersive experience for customers.
- Increased reach: Escalator advertising can reach a broad and diverse audience, including people who might not be reached through other forms of advertising.

Overall, escalator advertising offers a cost-effective, non-intrusive, and targeted way to reach a large and diverse audience, driving brand awareness, customer engagement, and ultimately, sales.