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Pull up banner, also known as a retractable banner or roll up banner, is a type of advertising display that is commonly used for marketing and promotional purposes. It consists of a flexible graphic panel that is attached to a retractable stand with a spring mechanism, allowing the banner to be easily rolled up and stored when not in use.

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Pull up banners are typically made of vinyl or other durable materials, and can be printed with high-quality graphics, text or images using digital printing technology. They are commonly used at trade shows, conferences, exhibitions, retail stores, and other events as a cost-effective and portable way to promote a company's products or services.